Looking at the good side, you have to admit, $1,500 feels a lot more respectful than $600. The previous game, College Football 25, was a massive hit, partly because it featured thousands of real players – nearly 11,000 of them, making the game feel authentic. That authenticity clearly has huge market value. So, this pay increase is a clearer acknowledgment that these athletes aren't just numbers on a roster; their actual identities are a key ingredient driving sales. It's a concrete way the NIL rules are working, letting players get a slice of the pie when companies use their likeness. And think about the scale: EA is potentially putting over $16.5 million directly into the pockets of players across the country. For the vast majority of these athletes, who aren't pulling down six-figure endorsement deals, that $1,500 is meaningful income earned directly from their participation in the sport.

But when you zoom out, the picture gets a bit fuzzier, and some legitimate questions pop up. Is $1,500 really fair compensation when stacked against the mountains of cash these blockbuster video games can generate? We're talking about one of the best-selling sports games ever. A flat fee, even a higher one, might still represent only a tiny fraction of the profit EA earns because those players are included. It raises that classic question: who is really capturing the value created here? The fact that the group negotiating for the players, OneTeam Partners, is apparently still pushing for the possibility of royalties – meaning players would get a percentage based on game sales – suggests that even they might feel a flat fee doesn't fully reflect the players' contribution, especially if the game is another smash hit. Royalties would tie player pay directly to the game's success, which arguably feels fairer.

Then there's the wrinkle about extra promotional money. While the $1,500 base seems equal, offering additional deals for marketing appearances could easily create another layer of inequality. The star quarterback or the player with a huge social media following might snag extra promotional cash from EA, while their teammates just get the base $1,500. It mirrors the broader NIL landscape where opportunities aren't always evenly distributed, and it ties directly into the commercial appeal of individual players rather than just their inclusion in the game roster.

And stepping back even further, every move like this chips away a bit more at the old idea of amateurism in college sports. Paying thousands of players directly to appear in a commercial product makes college football look and feel more professional than ever. It fuels the ongoing, sometimes heated, debate about what college sports should be. Are they primarily about education and extracurriculars, or are they essentially entertainment businesses and a training ground for pro leagues? This EA deal is another strong nudge towards the business side of things.

FInal thoughts: Giving players a bigger check for being in the game is undeniably a positive development compared to where things were. It puts real money in the hands of thousands of student-athletes. But it's not a simple, perfect solution. It forces us to keep asking tough questions about what "fair pay" truly looks like in this context, whether these deals create new kinds of financial gaps between players, and how all this commercial activity is fundamentally changing the nature of college sports. It's progress, maybe, but the conversation about getting it right is far from finished.

The specifics about the pay increase, player numbers, total payout, and ongoing talks mentioned here come from a Reuters report dated March 19, 2025 (https://www.reuters.com/sports/reports-ea-sports-increases-player-payments-college-football-26-2025-03-19/).

Doc's Thoughts

EA Sports continues to be one of the worst video game companies year after year. It's bad enough that Madden hasn't seen an engine update since 2013 or any groundbreaking additions since about 2008 (psst... they take out 2-3 features every year then bring it back a year or two later renamed and advertise it as new) but EA also does sleazy corporate shenanigans like this.

What's worse? Gamers and media continue to fall for it.

For 11,000 players @ $600, EA was paying 6.6M. Upping it to $1500 changes that figure to $16.5M. If you're not a gigantic corporation, that sounds like a whole lot of money - but you are not and they are. College Football 25 made $500M in it's first TWO WEEKS. It easily will clear over One... Billion... Dollars after all their ridiculous season passes and insulting micro-transactions.

Let's pretend that $500M is all EA will make on College Football 25. A game that some of the most loyal and passionate fans in the country buy not once, but every year because they want the new PLAYERS. EA appreciates your service, fellas. We appreciate it so much, in fact, we're upping how much you get paid all the way up to 3.3%.

Factor in real life profits from College 25, easily clearing $1B and the cut going to the players ends up at around 1%... or less.

Buy the game if you want to, but don't pretend you're supporting the players with your purchase. $1500 won't cover one month's mortgage for any of these kids not living in the dorms on scholarship or with their parents. There's no debate to be had on the fairness here. Anyone who runs a business that EA approached with a proposal to make a game based on it for 1% of the profits would be laughed out of the office, garage, or restaurant.