News about Masahiro Sakurai

Nintendo's legendary Kirby designer Masahiro Sakurai weighs in on gen-AI, saying "it has yet to gain my trust" but not to reject it completely

Masahiro Sakurai, the designer behind many iconic Nintendo franchises such as Super Smash Bros. and several Kirby titles, has weighed in on the ongoing discussion of generative-AI use in game development. Read more

Super Smash Bros. Creator Masahiro Sakurai Cautions Against The Use Of Gen AI: 'We Can Come Up With Better Ideas'

Masahiro Sakurai doesn't believe the technology is ready for adoption, but fears there may be no choice but to use it for future games

Super Smash Bros. creator Masahiro Sakurai will only retire when he feels his "spirit break"

Masahiro Sakurai Shrugs Off AI Games as ‘Unprofitable Titles’ as Clones and Mods Boom

Super Smash Bros creator Masahiro Sakurai explained why the boom in AI-created games isn’t likely to create a lasting demand for such projects, comparing them to “low-quality goods” that could never compare to human-made titles like Shadow...

Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated

Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like...

Smash Brothers' Creator Masahiro Sakurai Complains About AI In Gaming

Steam's latest Next Fest has raised so many alarm bells they're being heard all he way overseas.

Masahiro Sakurai Says Gaming Needs Originality Or It 'Will Die Slowly'

Sakurai issues comments while warning that AI will introduce a flurry of 'unplayable' games

Smash Bros and Kirby creator Masahiro Sakurai warns "an industry that loses its originality will simply die a slow death" as he retires his Game Designers Award after 16 years

Masahiro Sakurai Forced to Abandon Game Designers Award After 16 Years as He Can't Find a Successor

Masahiro Sakurai revealed that the Game Designers Award won’t return to the Japan Game Awards, as he has failed to find an adequate replacement to take up his mantle.

As the Famicom turns 43, Kirby and Super Smash Bros. creator Masahiro Sakurai says it's the console that had the biggest impact on him as a developer

Super Smash Bros creator Masahiro Sakurai sometimes "sounds exactly like Goku," ex-Tekken boss says: "A Saiyan who genuinely believes he's just another ordinary human"